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Privacy Policy

Privacy Policy

Your privacy is critically important to us. At AppsMa we have a few fundamental principles:
  • We don't ask you for personal information unless we truly need it.
  • We don't share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don't store personal information on our servers unless required for the on-going operation of one of our services.
  • In our products, we aim to make it as simple as possible for you to control what's visible to the public, seen by search engines, kept private, and permanently deleted.
Below is our privacy policy which incorporates these goals.

Website Visitors

Like most website operators, AppsMa collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. AppsMa's purpose in collecting non-personally identifying information is to better understand how AppsMa's visitors use its website. From time to time, AppsMa may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website. Usage of the AppsMa website is tracked by common industry tracking software (Google Analytics).

Gathering of Personally-Identifying Information

Certain visitors to AppsMa's websites choose to interact with AppsMa in ways that require AppsMa to gather personally-identifying information. The amount and type of information that AppsMa gathers depends on the nature of the interaction. For example, we ask visitors who sign up for an AppsMa account to provide a username and email address. In each case, AppsMa collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor's interaction with AppsMa. AppsMa does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Protection of Certain Personally-Identifying Information

AppsMa discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on AppsMa's behalf or to provide services available at AppsMa's websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using AppsMa's websites, you consent to the transfer of such information to them. AppsMa will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, AppsMa discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when AppsMa believes in good faith that disclosure is reasonably necessary to protect the property or rights of AppsMa, third parties or the public at large. If you are a registered user of an AppsMa website and have supplied your email address, AppsMa may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what's going on with AppsMa and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. AppsMa takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. AppsMa uses cookies to help AppsMa identify and track visitors, their usage of AppsMa website, and their website access preferences. AppsMa visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using AppsMa's websites, with the drawback that certain features of AppsMa's websites may not function properly without the aid of cookies.

Business Transfers

If AppsMa, or substantially all of its assets were acquired, or in the unlikely event that AppsMa goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of AppsMa may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by AppsMa and does not cover the use of cookies by any advertisers.

AppsMa Android App

The AppsMa android app collects all so-called "package names" of installed applications on an Android phone and stores it on AppsMa servers. For each app, apart from the package name, also the version, the first time the AppsMa app saw this app present on the phone, and a coarse number indicative of usage is sent. On the AppsMa server, this list of apps is stored together with a phone identifier, and the IP address of the user. Apps that don't match any package name we know about from the market data are discarded from further processing.

App Lists and Recommendations

When a user indicates that the list of apps is public, this data can be displayed publicly and also shared via to other site such as twitter, facebook etc. However a private app lists will never be shared or shown publicly. We hold the right to report aggregate statistics on data contained in private lists, in such a way that there is no possibility of deducing apps contained in individual private lists. The main goal of collecting data is to provide recommendations of applications by linking app preferences between users. These links will also happen in an aggregated fashion, such that it is impossible to find out whether particular users have or use an app when they have indicated this information is private. Any information not directly related to the apps itself (such as the country derived from the IP address, age, and gender) is solely used to better understand which other users might provide valuable signals to provide better application recommendations.

Fast Web Installer data

For the fast web installer feature, we store a Google credential token on our server. We will only use this token when we receive a request to install an app from the website. The token automatically times out and is unusable in about a week. In that case, you have to re-run the fast web installer app to reactivate the fast web installer.

Developer dashboard data

AppsMa offers a service for developers to gain more insight into users of their apps called AppsMa Insights. Protection of the privacy of users is of the utmost importance to us, and we have taken a number of precautions in presenting data to preserve the privacy of users. We only show data to about apps that have at least 20 active AppsMa users. Furthermore, we only show individual data entities (such as a country, age bucket or phone model), when it is present in at least 3 users for that app.

Active App Tracking

If active app tracking is enabled in the AppsMa Android app, we additionally collect the approximate usage times of the apps installed on the device. The collected data is used to improve our app recommendations. The (anonymized) data can be shared with research institutions for research purposes. The user can enable and disable active app tracking at any time in the app settings.

Privacy Policy Changes

Although most changes are likely to be minor, AppsMa may change its Privacy Policy from time to time, and in AppsMa's sole discretion. AppsMa encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Further questions

If you have questions about privacy or your personal data please contact us via email at info[at]